HBCU Endzone

HBCU Endzone is a non-profit organization focused on supporting the growth and success of Historically Black Colleges and Universities (HBCUs) and their students. The organization provides capacity building, financial assistance, and a variety of essential resources. By doing this, HBCU Endzone empowers current students and recent graduates while strengthening the institutions they represent.

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As a volunteer Creative Director for HBCU Endzone, I have collaborated closely with the founder to build the organization’s brand identity from the ground up. Together, we developed a logo that embodies HBCU Endzone’s mission and highlights its significant partnership with the NFL. By creating a custom pattern and use of color scheme, we established a visual identity that resonates with both HBCU communities and NFL audiences, symbolizing pride, unity, and cultural heritage.

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In my volunteer capacity, I also manage HBCU Endzone’s website, create all digital and print graphics, and design their tradeshow booth displays to elevate brand presence and engagement. Through each of these efforts, I’m committed to amplifying HBCU Endzone’s mission, delivering design solutions that combine purpose with impact and drive meaningful connections.