HBCU Endzone

As the freelance Creative Director for HBCU Endzone, I have played a pivotal role in shaping the organization’s brand identity from the ground up. Working closely with the founder, I developed a logo and visual identity that reflects our mission while highlighting our significant partnership with the NFL. By incorporating a custom pattern and strategic color scheme, I created a brand presence that resonates deeply with HBCU communities and NFL audiences, symbolizing pride, unity, and cultural heritage.

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Beyond branding, I oversee the full spectrum of design and marketing efforts for HBCU Endzone. I manage our website, ensuring a seamless user experience and a strong digital presence. I also create all digital and print graphics, including social media content, marketing collateral, and large-scale exhibit booth displays that enhance engagement at trade shows and events. 

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In addition to design, I serve as the liaison with printers, sponsors, and vendors, ensuring high-quality production and execution of all creative assets. My expertise in video editing and motion graphics brings our initiatives to life across various media platforms, helping to tell our story in impactful ways.

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Through my creative leadership, I am committed to amplifying HBCU Endzone’s mission, delivering design solutions that blend purpose with impact, and fostering meaningful connections within the HBCU and NFL communities.